Los Angeles Convention Center
The following is a testimonial from Britt Jackman, CMP (Deputy Senior Director, Conventions and Meetings at The Optical Society). The Optical Fiber Communication Conference and Exposition and the National Fiber Optic Engineers Conference (aka OFC/NFOEC) is the largest global conference and exposition for optical communications and networking professionals. OFC/NFOEC is expecting 11,000 attendees from 64 countries in March 2012."OFC/NFOEC held its 2004 conference and exhibition in LA. In truth, this program would not have returned to LA with anything less than a guaranteed transformation of the Convention Center area and LA delivered it."
"We were careful to communicate with our exhibitors and attendees in advance to prepare them for a very new LA experience and we invested in a positive marketing campaign focused on getting people excited about returning to L.A. The willingness of LA INC to step up and work with us yielded very positive promotional results. OFC attendance and performance in all areas, including housing, improved over the prior year."
"Furthermore, the 2011 attendee and exhibitor experience was very positive and will serve to reinforce our message that LA is an excellent destination choice for OFC/NFOEC in 2012."
"LA has reinvented the Convention Center area with the addition of L.A. LIVE."
"While it is still evolving, the current atmosphere is terrific. The downtown area surrounding the LA Convention Center is completely different than it was in 2004...Today, LA offers a vibrant business district full of energy, engaging activity and entertainment day and night. L.A. LIVE has successfully transformed the area and conference attendees are able to mingle with locals or tourists who come to enjoy the many restaurants and bars, catch a Lakers game, see a concert, observe a street exhibition, or just stroll around and people watch."
Photo: djjewelz via the Discover Los Angeles Flickr pool.
"If you like to walk, you can feel comfortable doing so between your hotel and the center, and along the way you’ll be presented with many opportunities to grab a cup of coffee! The all new and newly renovated hotels adjacent to the center are a welcome addition to the meeting package and LA’s plans to continue growing this offering and improving the surrounding area in conjunction with a planned Convention Center expansion, will provide even more opportunities in the future."
"Many of the OFC/NFOEC exhibitors commented on how 'surprised they were' with L.A. LIVE. They were genuinely impressed by the dramatic and fresh transformation this area has undergone since 2004. OFC/NFOEC is looking forward to another successful meeting in LA next year!"
